Our Team

Jay has over 15 years engineering eCommerce. He was previously the founder and CEO of Smile.io, before working for BigCommerce and founded Wellfounded. Jay is co-author of Amazon top seller “The Software Engineer’s Guide to Freelance Consulting”, attended University of Waterloo for Software Engineering and has an MBA from the Ivey Business School. Aside from programming, Jay enjoys playing guitar/drums, being a dad and hanging out with his Golden Retriever.

Kopila has nearly a decade of experience working and supporting eCommerce stores from Magento to Shopify. She is Magento Frontend Certified and she enjoys spending time with family and traveling to new places.

Bill works on our Client Success team and also handles Fera.ai’s finances. He’s really into cars (ask him about his time at Toyota!). Bill studied Economics, Management, Accounting and Finance at the University of the State of New York (USNY) and Beirut University College. He speaks both French and English fluently.

Holden works on our Client Success team. He previously worked for Kinitivo and is a highly experience administrative assistant with a background history in computer software. In Holden’s free time you’ll find him playing with his 22 (yes 22!) dogs, or on the beach combing the sands or diving. He’s worked with members of the Conchologists of America looking for seashell specimens in the Phillipines!

Roel is a strong problem solver with almost a decade of experience working in Magento and Shopify eCommerce ecosystems. Previously he was at Smile.io and he graduated from Columban College in Olongapo City.

Mohammed has 8 years of software support experience in the UAE. He previously led a support team that was in charge of an SAP ERP lanscape. He moved back to Canada to work on new and exciting challenges. Mohammed is a graduate of Honours Computer Science from Wilfred Laurier University.

Jameela spends her time helping businesses grow their brand, boost traffic, increase lead generation, and convert visitors into customers! She has over seven years of business, marketing, and e-commerce experience, and also runs the social enterprise Alora Boutique. Aside from marketing, Jameela enjoys philosophy and learning about emerging technologies.

Joshua has over 4 years experience as a Software Engineer. He previously worked at Lessonly; the leading provider of enterprise training software in the USA. He holds a degree in Computer Science. Joshua is a builder at heart and enjoys creating rewarding experiences for people through technology.

Jatto (Abdulkahhar) has 6+ years of experience working in the e-commerce industry. Previously at Andela and Iris Nova, Jatto is a pragmatic and solution-oriented problem solver who is always curious about life, constantly in pursuit of knowledge. He enjoys his taekwondo classes and loves playing soccer.

Akilah spends her time helping eCommerce businesses create and post content that aligns with their brand and story. She is also the Social Media Marketer for Alora Boutique. In her free time, you'll find her traveling or learning Korean.

Vasko is here to keep everything organized and make sure Fera is completely bug-free. In his spare time, he loves to travel, go to the gym, and watch movies.

Faiz is our talented graphics designer who helps us maintain and improve application interfaces and marketing content so it looks beautiful.

Kemi is a chemist by education but taught herself frontend development in her spare time, all the while becoming a mother. Pretty impressive, huh?

Bentley is the company's 1st employee (after Jay). He enjoys cuddles, playing with other dogs, watching kids on the street and rolling in the snow. Bentley holds a certificate from K9 dog training class in Waterloo, Ontario.

Want to be part of the best team in the world? Check out our careers page to see what positions are currently available.