Our Team

We believe that a happy team is important to creating happy clients. Our culture puts our clients first, even if it means that we don’t make any money. Our mission: To help our merchants succeed even if it means we don’t make money.

Jay El-Kaake

CEO & Engineer
Jay has over 15 years engineering eCommerce solutions. He was previously the founder and CEO of Smile.io, before working for BigCommerce and founded Wellfounded. Jay is co-author of Amazon top seller “The Software Engineer’s Guide to Freelance Consulting”, attended University of Waterloo for Software Engineering and has an MBA from the Ivey Business School. Aside from programming, Jay enjoys playing guitar/drums and hanging out with his Golden Retriever.

Walter Huber

Walter is a senior finance executive (CPA, CMA) that helps the team keep the numbers in tip-top shape so they can continue to deliver great products to our merchants. He also part-times as CFO of P&P Optica. Previously Walter was the CFO of Smile.io, after being the Controller of Sandvine and Open Text. He loves to exercise and spend time with his family and puppers Molly.

Oleh Novosad

Senior Engineer
Oleh has over 14 years of engineering experience mostly in eCommerce solutions. He completed his Masters in Applied Mathematics   Information Sciences at the ‘National University ‘Ivan Franko’ in Lviv, Ukraine. His interests range from software architecture and Artificial Intelligence to entrepreneurship. He runs a blog at ludyna.com. Oleh speaks English, Ukrainian, Polish and understands Belarusian.

Kopila Adukia

Support Engineer
Kopila previously led support engineering at Smile IO, the world’s most popular eCommerce loyalty platform among merchants. She is Magento Frontend Engineering certified and has a degree in Computer Engineering. Aside from helping create happy merchants, Kopila enjoys spending time with family and traveling to new places.
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Bill Kaake

Billing & Admin
Bill works on our Client Success team and also handles Fera.ai’s finances. He’s really into cars (ask him about his time at Toyota!). Bill studied Economics, Management, Accounting and Finance at the University of the State of New York (USNY) and Beirut University College. He speaks both French and English fluently.
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Holden Penaloza

Client Success Engineer
Holden works on our Client Success team. He previously worked for Kinitivo and is a highly experience administrative assistant with a background history in computer software. In Holden’s free time you’ll find him playing with his 22 (yes 22!) dogs, or on the beach combing the sands or diving. He’s worked with members of the Conchologists of America looking for seashell specimens in the Phillipines!

Daniel Wyckoff

Full Stack Engineer
Daniel is a Computer Science student at the University of Waterloo, finalizing his degree this fall. He enjoys taking on projects in new technologies, and is working to become a full-stack developer. In his spare time, he enjoys building custom PCs and creating the perfect cup of coffee. Check out his website at danielwyckoff.ca

Lisa Glutting

Client Success & Growth Expert
Lisa previously handled carrier sales operations at BlackBerry, product management at BASF in New Jersey, and customer support at Nestle. She attended the University of Waterloo for Environment & Business studies. Lisa is an avid soccer fan-waiting every year for the next FIFA Cup. She enjoys volunteering and learning new languages. Did you know she can speak German?

Roel Villahermosa

Client Success + QA Engineer
Roel is a strong problem solver with almost a decade of experience working in Magento and Shopify eCommerce ecosystems. Previously he was at Smile.io and he graduated from Columban College in Olongapo City.

Mohammad Mehyo

Software Engineer
Mohammed has 8 years of software support experience in the UAE. He previously led a support team that was in charge of an SAP ERP lanscape. He moved back to Canada to work on new and exciting challenges. Mohammed is a graduate of Honours Computer Science from Wilfred Laurier University.

Jameela Ghann

Marketing & Partnerships Manager
Jameela spends her time helping businesses grow their brand, boost traffic, increase lead generation, and convert visitors into customers! She has over seven years of business, marketing, and e-commerce experience, and also runs the social enterprise Alora Boutique. Aside from marketing, Jameela enjoys philosophy and learning about emerging technologies.
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Joshua Azemoh

Full-stack Engineer
Joshua has over 4 years experience as a Software Engineer. He previously worked at Lessonly; the leading provider of enterprise training software in the USA. He holds a degree in Computer Science. Joshua is a builder at heart and enjoys creating rewarding experiences for people through technology.
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Raphael Akpan

Frontend-Focused Engineer
Raphael is a Full-Stack Software Engineer. He holds a BSc in Computer Science from Rivers State University. He previously worked at Andela (Nigeria) helping build and scale web solutions for Andela Partners. He enjoys playing and watching soccer, as well as working out during his spare time.
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Megan Dietrich

General Admin
Megan has a passion for marketing, UX/UI, and graphic design and is currently at University of Waterloo pursuing her Bachelor's Degree in Global Business & Digital Arts. In her spare time, Megan enjoys landscape photography and being active outdoors.

Thiago Menezes

Graphics/UI Designer
Thiago is our in-house graphics, user interface designer. He helps us design beautiful interfaces that are delightful to use by our merchants. Previously at Thoughtworks and Cadmus, Thiago has extensive experience in user interface and experience design.
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Jatto Aminujatto

Software Engineer
Abdulqahhar is a Fullstack Software Engineer with 6+ years of experience working in the e-commerce industry. Previously at Andela and Iris Nova, Jatto is a pragmatic and solution-oriented problem solver who is always curious about life, constantly in pursuit of knowledge and passionate about setting up opportunities for learning. He enjoys his taekwondo classes and loves playing soccer.
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Bentley El-Kaake

Chief Dog Officer
Bentley is the company's 1st employee (after Jay). He enjoys cuddles, playing with other dogs, watching kids on the street and rolling in the snow. Bentley holds a certificate from K9 dog training class in Waterloo, Ontario.


A-Class Performer
Want to be part of the best team in the world? Check out our careers page to see what positions are currently available.