Our mission: To help our merchants succeed and to have fun while doing it.
CEO & Engineer
Jay has over 15 years engineering eCommerce solutions. He was previously the founder and CEO of Smile.io, before working for BigCommerce and founded Wellfounded. Jay is co-author of Amazon top seller “The Software Engineer’s Guide to Freelance Consulting”, attended University of Waterloo for Software Engineering and has an MBA from the Ivey Business School. Aside from programming, Jay enjoys playing guitar/drums and hanging out with his Golden Retriever.
Walter is a senior finance executive (CPA, CMA) that helps the team keep the numbers in tip-top shape so they can continue to deliver great products to our merchants. He also part-times as CFO of P&P Optica. Previously Walter was the CFO of Smile.io, after being the Controller of Sandvine and Open Text. He loves to exercise and spend time with his family and puppers Molly.
Kopila previously led support engineering at Smile IO, the world’s most popular eCommerce loyalty platform among merchants. She is Magento Frontend Engineering certified and has a degree in Computer Engineering. Aside from helping create happy merchants, Kopila enjoys spending time with family and traveling to new places.
Billing & Admin
Bill works on our Client Success team and also handles Fera.ai’s finances. He’s really into cars (ask him about his time at Toyota!). Bill studied Economics, Management, Accounting and Finance at the University of the State of New York (USNY) and Beirut University College. He speaks both French and English fluently.
Client Success Engineer
Holden works on our Client Success team. He previously worked for Kinitivo and is a highly experience administrative assistant with a background history in computer software. In Holden’s free time you’ll find him playing with his 22 (yes 22!) dogs, or on the beach combing the sands or diving. He’s worked with members of the Conchologists of America looking for seashell specimens in the Phillipines!
Client Success + QA Engineer
Roel is a strong problem solver with almost a decade of experience working in Magento and Shopify eCommerce ecosystems. Previously he was at Smile.io and he graduated from Columban College in Olongapo City.
Mohammed has 8 years of software support experience in the UAE. He previously led a support team that was in charge of an SAP ERP lanscape. He moved back to Canada to work on new and exciting challenges. Mohammed is a graduate of Honours Computer Science from Wilfred Laurier University.
Marketing & Partnerships Manager
Jameela spends her time helping businesses grow their brand, boost traffic, increase lead generation, and convert visitors into customers! She has over seven years of business, marketing, and e-commerce experience, and also runs the social enterprise Alora Boutique. Aside from marketing, Jameela enjoys philosophy and learning about emerging technologies.
Joshua has over 4 years experience as a Software Engineer. He previously worked at Lessonly; the leading provider of enterprise training software in the USA. He holds a degree in Computer Science. Joshua is a builder at heart and enjoys creating rewarding experiences for people through technology.
Jatto (Abdulkahhar) has 6+ years of experience working in the e-commerce industry. Previously at Andela and Iris Nova, Jatto is a pragmatic and solution-oriented problem solver who is always curious about life, constantly in pursuit of knowledge. He enjoys his taekwondo classes and loves playing soccer.
Merchant Trainer & Educator
Akilah spends her time helping eCommerce businesses create and post content that aligns with their brand and story. She is also the Social Media Marketer for Alora Boutique. In her free time, you'll find her traveling or learning Korean.
Vasko loves to writes unique and interesting content to help businesses. When he's not writing, he loves to travel. His favorite country to visit is Greece - you should visit it too!
Ali has over 15 years of experience in development and management of software solutions. Graduated from American University of Beirut, Ali is a big fan of AI, disruptive technologies and innovation. In his personal life, Ali enjoys sports, family, social life, animals and nature.
Junior Frontend Developer
Faiz is our talented graphics designer who helps us maintain and improve application interfaces and marketing content so it looks beautiful.
Chief Dog Officer
Bentley is the company's 1st employee (after Jay). He enjoys cuddles, playing with other dogs, watching kids on the street and rolling in the snow. Bentley holds a certificate from K9 dog training class in Waterloo, Ontario.